Always thought of starting that E-commerce business you’ve been thinking of? The truth is although it may have been easier to start that E-commerce business a few years ago, there are still plenty of great opportunities today as well. Entrepreneurs that want to finally take that leap and embark on their journey to create a successful E-commerce business absolutely need to know these 3 important tips.  

1. Spend time building a quality marketing funnel that has a good conversion rate

One of the most important things for your e-commerce startup is spending time planning your marketing funnel from start to conversion. A Marketing funnel or a sales funnel is the journey the customer goes through until a sale is made. An example of the journey a marketing funnel can look like can be something like this.

Instagram Ad > Blog Post > Conversion

Or

Blog post > Landing Page > Conversion 

You want to have a strategy, an optimized funnel set up to convert customers going through the funnel. If people are buying your product, they have already entered your funnel without you realizing it. However always remember, although the plan may seem easy and straightforward, every person will experience the funnel differently. Even after a customer has made a purchase your funnel can continue to work for potential up-sell or cross-sell opportunities. Ultimately, never underestimate the power of a well optimized and tailored marketing funnel.  

2. Have a pre launch strategy 

Everyone is always excited when coming up with a product idea. Maybe you want to be the first one on the market with this product or you just can’t wait to finally make some money. Whatever the reason, make sure to have a proper pre launch strategy, make sure to do your research before any website or funnel is even created. You can avoid being discouraged if you allow your product or service the full life cycle including research, evaluating demand and optimizing strategy before launch.

3. Document your E-commerce journey on social media or a blog

Documenting your journey on social media or even a blog can really help your business. Customers no longer buy just a product, they buy the whole experience of being a customer, they buy your brand qualities and part of that is your personal brand qualities. Allowing your journey to be seen to the public creates a humanizing aspect that viewers love to see. It’s hard not to cheer for someone who’s trying to achieve their goals and has a vision. You want as many people supporting your journey as you can because the more supporters, the more likely they are to purchase or recommend your product or service. As with a marketing funnel, never overlook the power of utilizing social media or blog posts to gain loyal supporters.